Product thinking. Fast AI-assisted execution.

Why it exists

A place I own where people from TikTok, potential collaborators and future customers can see what I do, join my email list and buy from me directly, without depending on a platform.

My role

Product owner, designer and AI-assisted builder. I decided the structure and content, wrote the copy, designed the dark Apple-inspired visual system and directed Claude Code and Codex through the implementation, reviewing and iterating on the interface in the browser.

How it's built

• Next.js App Router with TypeScript and Tailwind CSS, deployed on Vercel. Blog posts are typed data with draft, published and coming-soon states, rendered as static pages.
• Newsletter signup: an API route validates the email, stores the subscriber with source and audience tags in a Redis key-value store and sends a welcome email through Resend.
• Digital product flow: Stripe Checkout takes the payment, the success page confirms on the server that the session is paid, and only then issues a signed download link that expires in one hour. The PDF itself is not publicly hosted.

Why it exists

The bet was that Finnish creators would pay for hooks and scripts that sound native and fit the platform, instead of English-first AI output translated into Finnish.

My role

I came up with the idea, chose the niche and positioning, designed the product flow and interface, and wrote the prompt rules that define what a good hook is. It was built first in Lovable and developed further with AI coding agents.

How it's built

• The user picks a platform, a niche and a target audience. The tool returns ten hooks, each scored from 1 to 10 and categorised, and can expand a chosen hook into a full script with a hook, main content and call to action.
• Generation runs in a Supabase Edge Function that calls Google's Gemini API and forces a structured response, so results render as clean cards instead of raw text.
• React and TypeScript front end with Supabase sign-in, a creator dashboard, a saved library and free and paid plans.

Why it exists

A simple way to learn selling with real buyers: find products people already want, price them right and handle the sales myself.

My role

I ran the whole operation on my own, from finding the products to packing and shipping the orders.

What the work involved

• Sourcing and selection: finding branded pieces, such as Ralph Lauren, The North Face and Tommy Hilfiger, that would sell for clearly more than I paid.
• Pricing: setting each price from the purchase cost and target margin, and using bundle discounts to sell several items at once.
• Listings: photos and English-language descriptions for international buyers, with items checked for quality before listing.
• Customer communication and delivery: answering questions, sending extra photos and measurements, and shipping orders quickly.